I manage multi-faceted communications programs, strategically and tactically. I help you define the quintessential value of your brand, align that value at all constituent touch points, and coordinate your marketing message across all appropriate channels.
I produce innovative marketing in the horticulture industry for growers, retailers, and allied companies and organizations that serve those key groups. I am tuned in to the end users, consumer gardeners, and the complexities of production and resell that put plants and hard goods into their hands.
I've had key roles in the development, market introduction, and management of hort corporate, product, and service brands in regional, national, and international markets. I collaborate at any corporate level with key individuals and teams to promote products and services to industry and consumer audiences in a coordinated and integrated manner.
In fast pace, I produce marketing communication for internal and external uses, utilize electronic and print media for every type of graphic communication, and employ advertising and media relations for any group. I copy write for advertising, collateral literature, press releases, and web. I design and coordinate trade show presence on large or small scale. I have print, photography, illustration, online, and AV production contacts. I apply all available resources to maximize impact of message with cost-efficiency.
My skill and talent offer a highly effective and complete package for horticultural marketing and communications. I thrive on challenge. I love working in this big, beautiful industry.
Extensive experience on local, regional, national, and international levels in corporate marketing and communications from planning to execution to dissemination.
Versed in trade and consumer brand creation and management. Communicating brand tenets internally and externally to maintain brand integrity.
Initiating and participating in long-range strategic marketing planning for targeted market segments with responsibilities for marketing
Working directly with the highest echelons of corporate structure- board of director and presidential level, for companies with regional, national, and international concerns.
Annually developing, overseeing, and executing a comprehensive marketing and communications program, with elements of: strategic planning, budgeting, advertising, public relations, writing, special promotions, print/electronic messaging, merchandising, conferences/meetings and trade shows. Prioritize and manage numerous overlapping projects in various stages of completion with a constant eye on deadline.
Award-Winning Creative For Marketing Communication Across A Diverse Range Of Products And Services In 2-D, 3-D, And Electronic Mediums.