Retailers and growers are searching for what it is that motivates consumers to garden. Dothan Nurseries’ IT campaign encourages gardeners to dive in and reap the bounty of discovery, family, and joy. Dothan is the seed that starts IT all. The mantras formed the basis for a host of Spring messages on platforms from banners to direct mail to bench cards.
The Novalis® Plants that Work® brand was launched on the foundation of market research and comprised growers from all corners of the country offering consumers solution-based plant programs from annuals to trees, including one of the earliest edible programs, Plants that Work in the Kitchen®. Brand message included public relations, advertising, collateral, packaging, and merchandising. The consortium concept paved the way for marketing partnerships in today’s marketplace.
A new brand of indoor self-contained hydroponic ornamentals required education for retailers as well as consumers. The novel product that utilized a LECA pebble media with specific water level measure and maintenance called for presentation and collateral that spoke to the seller and end user in respective and concise ways. Message was carried through online, trade show, POP, packaging, and handout literature. Custom cut-away technical illustration was rendered to take explain the working mechanics of the hydro system.
Thermal roll tag start up, Stover Manufacturing, has become a major player in the plant label segment in a few short years. Mission: introduce a team of experienced partners with a new approach in a commodity arena and find ways to capture the attention of nursery/greenhouse producers and garden retail.
Developing and maintaining your brand- it can be product or service or both. The plan is straightforward. The work requires strategy and tactic. Define what makes your brand unique. Develop smart strategies around your unique selling proposition. Continuously execute at all touch points.
Multiple fronts acquaint North American growers and consumers with Raymond Evison’s premium clematis brand from Guernsey, located in the British Isles. Containers, tag, and POP signage for impact in-store. Press and product releases and article placement reinforce out-of-store.
The comprehensive roll out of a unique retail edibles brand utilizes the full range of components to make a big splash. Overdevest Nurseries partners with celebrity chef, Jonathan Bardzik to introduce Footprints® Edibles as the industry’s premier farm to table edibles program. Brand positioning, PR and advertising, trade show, web presence, plant packaging, POP, and merchandising articulate the best of gardening’s hottest segment.