Introducing a Hip Product

HIP Labels marketplace introduction of its patented HIPClip™ began with a press release to trade editors, explaining the details of the HIPClip™ innovation and benefits. 

Copy Writing

Something Old is Something New

In multiple ad exposures, Stover Manufacturing touted its strength in the combined talent and experience of industry leaders with their innovative approach to providing an, otherwise, commodity product, thermal roll tags and labels.

Pleasant View Gardens Lines Up with Customers

Liner producer PVG wove the ‘We Line Up’ theme through all its marketing communications, starting with the flagship Grower Resource Guide. The two-year message was aligned to ads, e-marketing, trade shows, and meetings.

Reality Check

The Experience a Real Tree campaign for the Virginia Christmas Tree Growers Association reminds consumers of the joy and satisfaction of a ‘Real Tree Christmas’. This rack brochure and handout touted all the good reasons for live cut trees versus artificial trees. 

Copy writing for consumer and industry audiences across offset and electronic formats. From capabilities, new product, news series, and press releases to published articles, web content, and platform concept. It's the on-target message married to attention getting graphics that tells the story.