Plants that Work® Programs

Iconic logotype for the Novalis® consumer brand, Plants that Work®. Flexible configurations accommodate various succeeding programs under the Plants that Work® umbrella- Plants that Work® in the Kitchen, Heat, Shade, and By Color.

A Parade of Elephant Ears

A colorful presentation introduces a new collection of colocasias suited for cooler zones.

The New Green is Still Green

SEGreen is the Southern Nursery Association’s first annual gathering for the Southeast breeder, grower, landscaper, and garden retailer. The contemporary presentation in hot green monochrome looks to the future of the product to sell and the profit to make.

Old World Flavor for New World Brand

Classic typography and columnar icon set the stage for the Novalis® plant brand introduced by four of the country's leading nursery growers.


Keeping It Real

The Virginia Christmas Tree Growers Association focuses on the real tree experience at Christmas. Over 100 growers across the state capture the essence of 'grow local/buy local' with this All-American and renewable resource. Nothing artificial here!

The first step in visual presentation about who you are and what you do. Color, shape, and typography create the mark for all your graphic communication. Iconic statements adapt to the wide range of reproduction processes, from online to digital print, offset to screen print, small space to billboard.

 Identity

The Best of the Rest

The industry’s prestigious product showcase, The Garden Center Group’s Retailers’ Choice Awards recognizes the best green and hard goods from the exhibit floors of the leading trade shows coast to coast. 


The Yin and Yang of Earth and Water 

Consulting firm merges disciplines of landscape design and irrigation for comprehensive service. 


The Art and Science of Hydroponics

Illustrative approach reveals the concept behind a unique hydroponic system that removes the consumer’s fear of failure from Easy Gro Hydro’s indoor foliage program.