One Company/ Three Audiences

Liner producer, Pleasant View Gardens, sells the same products to three distinct audiences. Each has its respective need which required an e-news program that spoke the language of each buying group - brokers, growers, and retailers - while maintaining coordination of PVG’s over-arching brand message.

Online Marketing

Invitation for a New Hip Product

As part of the market introduction of the HipClip™, HIP Labels invites attendees of the Farwest Show, to see the plant stake in application in the New Varieties Showcase. HIP customers attending the Show received this e-blast multiple times leading up and during the premier industry event. 

Website Tells Farm to Table Story Chapter and Verse

Footprints™ Edibles consumer site speaks to a new generation of gardeners with an engaging menu of how-to content including scores of videos delivered by the nursery grower expert and by celebrity chef, Jonathan Bardzik. Creating a wholesome and fresh look organized around the Farm to Garden to Table story whets the viewer’s appetite for the program’s natural goodness.

Electronic communication - the staple in constant stream. Opportunities for real-time messaging make digital marketing communications a necessity, be it web site, social media, e-news, video, direct messaging, advertising, resource, or survey. I develop editorial and visual content for online marketing, taking advantage of the array of electronic media to find the perfect fit and distribution for all types of products and services.