The best means for introducing your brand to industry and consumer audiences and an essential tool in maintaining a flow of information about your company and product through editorial channels. Hands on experience with institutional messages and announcements, articles and interviews, product showcase, and event support.
Clematis breeding of the horticultural pioneer and legend, Raymond Evison, is the focus of a multi-page article facilitated for publication in leading nursery and greenhouse magazines. Editorial exposure enhanced Evison’s North American clematis program to grower audiences.
HIP Labels brings a revolutionary tag substrate, comprised of recycled plastic milk jugs, to the marketplace. Press release to the horticulture trade leads the introduction. Subsequent efforts include article placements and product showcases in national trade publications.
A monthly stream of media releases to North American grower, landscape, and retail audiences brings attention and builds excitement for the Farwest Show year-to-year. Previews of the show bring mentions in print and digital outlets.